A new look for Southern Crossings. The same belief in travel made personal.
This year, as we celebrate four decades of sharing the extraordinary landscapes, cultures and experiences of Australia, New Zealand and Fiji, we are also delighted to be beginning an exciting new chapter with a refreshed branding which presents a more contemporary reflection of who we are, what we believe in and the way we create travel.
Our new branding is designed to celebrate both the foundations of our success and for where we go next.
Forty years ago, Southern Crossings began with a simple idea: that the most memorable journeys aren’t created from a template or a map. They begin with the traveller and a conversation.
At the heart of our new brand is a new line that captures this guiding philosophy:
THE where STARTS WITH YOU
For us, designing a journey has never simply been about deciding where to go.
It starts with understanding the person travelling: what moves them, how they like to spend their time, how they would like to feel and what they are really hope to take away from being somewhere new.
From there, we draw on four decades of knowledge, relationships and experience to create something individual, connecting each traveller with remarkable places, people and experiences in ways that feel personal and meaningful.
That philosophy hasn’t changed. Our new brand simply gives it a stronger voice.
Seeing familiar places differently
Our new visual identity has been created to capture the sense of curiosity and discovery we hope to inspire through every Southern Crossings journey; revealing unexpected perspectives and reimagining familiar landscapes.
Similarly, our new colours have been inspired by the places we call home and expressed in ways that feel fresh and elevated. Anchored in nature and drawn from the landscapes of Australia, New Zealand and Fiji, the palette is designed to feel both grounded and inspiring.
A clean, clear aesthetic is designed to reflect the concept of the invisible wires behind the wonder; Southern Crossings travellers should enjoy extraordinary experiences with effortless ease.
Across our refreshed branding, there is a greater sense of play and possibility, with creative executions that reflect the personalisation and imagination that sit at the very heart of what we do. Because no two Southern Crossings journeys are quite the same, and we wanted our brand to feel that way too.
Forty years – and still curious, still evolving
Over the coming months, we look forward to sharing our refreshed identity across all Southern Crossings touchpoints, including a new website, new travel trade resources and range of other brand expressions, including a collection of exclusive new experiences designed to showcase fresh perspectives on our destinations too.
For now, as we celebrate 40 years, we are proud to share this next chapter for Southern Crossings — one that looks forward while remaining true to the idea that has guided us from the start.
Wherever the journey ultimately takes you, THE where STARTS WITH YOU